A craftsperson tracing a pattern onto leather

The atelier

Slow work, for a fast car.

Twelve people finish every AUREL by hand. Each one signs the part they made, somewhere only you will ever find it.

Forty hours of stitching

Machines do what machines are good at. Then the people take over.

Black full-grain leather

Hide

Full-grain, vegetable-tanned leather, chosen hide by hide and cut around every natural mark we would rather keep.

Dark wood grain

Open-pore wood

Sustainably felled dark walnut, sealed with oil rather than lacquer, so it still feels like wood under your hand.

Close view of machined metal

Machined metal

Each switch is cut from a solid billet of aluminium, then weighted so it clicks exactly the same way every time.

Eleven coats, six colours

Colour you can only see in daylight.

Burgundy Noir

Midnight Sapphire

Obsidian

Racing Green

Champagne

Pearl

Inside the workshop

Nine weeks, in five steps.

Week 1

Commission

You sit down with a colour specialist and choose from samples in daylight.

Week 2

Paint

Eleven coats are sprayed and hand-polished between each layer.

Week 4

Hide selection

Your leather is chosen, marked up and cut as a single matched set.

Week 6

Stitching

Forty hours of hand stitching, using a saddle stitch that cannot unravel.

Week 9

Sign-off

A 300 km test drive, one last polish, and the signatures go in.

Close view of hand-stitched brown leather

Yours alone

No two are the same. We keep it that way.

Every car leaves with a bound record of its materials, its makers and the day it was finished.

Build yours

Your drive, by appointment

Make the drive home the best part of the day.

Book a private viewing →

Contact

hello@aurel.example

+00 000 000 000

Sample details for this demo

Template demo. AUREL is a fictional brand. All vehicles, specifications, prices and locations are sample content, and nothing here is for sale.

Sample photography from Unsplash shows other vehicles and places. Replace it with your own before launch. The 3D car is drawn in code.

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